5G new radio is envisioned to support three major service classes: enhanced mobile broadband (eMBB), ultra-reliable low-latency communications (URLLC), and massive machine type communications. Emerging URLLC services require up to one millisecond of communication latency with 99.999% success probability. Though, there is a fundamental trade-off between system spectral efficiency (SE) and achievable latency. This calls for novel scheduling protocols which cross-optimize system performance on usercentric; instead of network-centric basis. In this paper, we develop a joint multi-user preemptive scheduling strategy to simultaneously cross-optimize system SE and URLLC latency. At each scheduling opportunity, available URLLC traffic is always given higher priority. When sporadic URLLC traffic appears during a transmission time interval (TTI), proposed scheduler seeks for fitting the URLLC-eMBB traffic in a multiuser transmission. If the available spatial degrees of freedom are limited within a TTI, the URLLC traffic instantly overwrites part of the ongoing eMBB transmissions to satisfy the URLLC latency requirements, at the expense of minimal eMBB throughput loss. Extensive dynamic system level simulations show that proposed scheduler provides significant performance gain in terms of eMBB SE and URLLC latency.