A novel systematic product ideation model using technology trends

Abstract

Purpose This study aims to present a novel approach of using technology trends to trigger product ideas. It is primarily addressed to product ideation where limited applied approaches are available. Design/methodology/approach The model is built by extending the theoretical framework of ideation study. It comprises morphological analysis with product breakdown as primary and technological trends as a secondary dimension to prompt product ideas from user’s intuition. The approach is multidisciplinary using insights from the areas of cognition, management strategy and project management. The model is further tested in two different test configurations with university students (n = 81). Findings The results indicate that this systematic model can increase the quality and number of ideas generated by the students compared to generally practised approaches. It is shown that this approach increases the chances of triggering ideas. Research limitations/implications The testing of the present model is comprehensive and in no means exhaustive. Practical implications Because of the shrinking product life cycle, organisations have a need for systematic product ideation models that can assist in innovating their product ranges. It is important to study idea generation for products to not only assist product innovation but also comprehensively understand the process of creativity. The proposed model is primarily addressed to product innovation projects where limited practical tools are available for product ideation. The present model is easy to apply and has the tendency to generate novel product ideas that can lead to successful product innovations. Originality/value Product innovation currently has limited systematic ideation tools where this study contributes.

End of life of mosquito nets: searching for alternative uses through patent classification

“…Compared to other methodologies such as brainstorming (Gonçalves et al, 2014) or brainwriting (Smith, 1998), which are susceptible to psychological inertia, it is stated in (Tauqeer & Bang, 2020) that the use of these particular external stimuli allows for a better focus on the problem. Accordingly, this type of methodology is considered the most promising one for carrying out the work proposed in this paper.…”

“…The methods and sources from which the stimuli can be originated are manifold, as shown by several contributions in the literature (Zwicky, 1967;Smith, 1998;Howard et al, 2010;Dewulf, 2011;Verhaegen et al, 2011;Lin et al, 2012;Fantoni et al, 2013;Yoon et al, 2015;Geum & Park, 2016;Fiorineschi et al, 2018;Jia et al, 2018;Tauqeer & Bang, 2020;Liu et al, 2021). In particular, authors in (Verhaegen et al, 2012) introduced the socalled Systematic Method for Identifying Reuse Opportunities of Supporting Goods (SMIROSG).…”

“…In order to provide a methodological support for identifying possible fields of reuse for a given asset or one of its parts, various strategies can be found in the scientific literature (Zwicky, 1967;Beitz et al, 1996;Smith, 1998;Gadd, 2011;Fantoni et al, 2013;Gonçalves et al, 2014;Srinivasan et al, 2018;Tauqeer & Bang, 2020). These methods help users/designers decompose the problem into smaller, more manageable and replicable steps, and give a metric of how deeply the research has been performed for further future investigation.…”

Dynamic Capability and Open-Source Strategy in the Age of Digital Transformation

“…Idea generation has been studied in various contexts, including the process of cocreating advertising ideas with consumers, organizational cultures that enhance idea generation, optimal idea-exchange processes among group members, methods to stimulate product ideation, and idea quantities in new product development processes [52][53][54][55][56][57][58][59]. Generating a large number of ideas is considered critical in the new product development process [52,53].…”

“…Furthermore, divergent thinking is considered a critical component of creativity within an organization and is believed to enhance the variety of ideas generated from given information [61]. More recently, Tauqeer & Bang (2020) discuss the benefits of incorporating technology trends (e.g., Big Data, artificial intelligence, and 3D printing) during the product ideation process (e.g., how these technology trends affect existing or new product ideas) [58].…”