A Path Analytic Model of the Relationships between Involvement, Psychological Commitment, and Loyalty

Iwasaki, Yoshi; Havitz, Mark E.

doi:10.1080/00222216.1998.11949829

Cited by 273 publications

(261 citation statements)

References 66 publications

Supporting

Mentioning

206

Contrasting

Unclassified

Order By: Relevance

“…Attitudinal definitions of consumer loyalty base intensity of loyalty on consumers' preferences, intentions or strength of affection for a brand (Guest, 1942;Iwasaki and Havitz, 1998;Jarvis and Wilcox, 1976). Attitudinal measures have been identified as explaining an additional proportion of the variance that behavioural measures do not (Olson and Jacoby, 1971).…”

Section: Literature Reviewmentioning

confidence: 99%

“…Howard (1992) has shown that only 2 per cent of American adults accounted for 75 per cent of annual participation rates in leisure activities. While this ratio of participation is undesirable from a societal perspective, it does show the importance of consumer retention strategies (Iwasaki and Havitz, 1998). Further, loyal customers are more likely to discuss past service experiences positively than non-loyal customers, creating a potential for word-of-mouth advertising at no extra cost to the service provider (Shoemaker and Lewis, 1999).…”

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

Reoperationalising the Loyalty Framework

Petrick

2005

Tourism and Hospitality Research

View full text Add to dashboard Cite

The purpose of this study was to operationalise loyalty as a segmentation tool utilising both psychological and behavioural measures (as suggested by Backman, 1988), while recognising the vast differences between the types of loyalty possible by acknowledging the differences between first time visitors and actual ‘loyal’ visitors (as suggested by Opperman, 2000). Secondary purposes of the study included the identification of differences between the segments derived. The proposed framework identified an easy to utilise, and effective segmentation tool. It was also revealed that the proposed framework can be very useful for segmenting cruise passengers into distinct homogeneous groups. Specific managerial implications are discussed.

show abstract

Section: Literature Reviewmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Reoperationalising the Loyalty Framework

Petrick

2005

Tourism and Hospitality Research

View full text Add to dashboard Cite

show abstract

“…Many researchers attempted to explain the relationship among consumer involvement, psychological commitment, and loyalty in leisure settings (Havitz & Dimanche, 1997;Iwasaki & Havitz, 1998Kyle, Absher, Norman, Hammitt & Jodice, 2007, Kyle et al, 2003. Nevertheless, research on the relationship between involvement and loyalty with regard to sport fans is very limited (Bee & Havitz, 2010;Funk & James 2001).…”

Section: Introductionmentioning

confidence: 99%

The Relationship Among Fans’ Involvement, Psychological Commitment, and Loyalty in Professional Team Sports

Tachis¹,

Tzetzis²

2015

IJSMaRT

View full text Add to dashboard Cite

Research on consumer behavior in leisure settings has proposed the relationship among involvement, psychological commitment and loyalty. Nonetheless, very little attention has been given to the conceptualization of the relationship among these constructs in a sport spectator context. The present study examined the relationship among involvement, psychological commitment, and two dimensions of loyalty, namely the attitudinal and behavioral loyalty of sport fans. The participants of this study were 800 soccer fans. The confirmatory factor analysis confirmed the multidimensional factor structure of the involvement scale which was developed for leisure participants by Kyle, Graefe, Manning and Bacon (2003). A structural equation modeling examined the proposed relationship model among involvement, commitment and loyalty. It was found that fans' involvement affects psychological commitment. Psychological commitment, in turn, influences attitudinal loyalty, and eventually attitudinal loyalty has direct effects on behavioral loyalty. The findings of the study indicate the mechanism through which sport fans become loyal to their team. It is suggested that sport managers should develop involvement, psychological commitment and attitudinal loyalty through marketing strategies in order to maximize sport fans' behavioral loyalty.

show abstract

“…Una amplia variedad de factores, sociales, psicoló-gicos, culturales y situacionales han sido sugeridos como antecedentes del compromiso deportivo (Iwasaki y Havitz, 1998;Park y Kim, 2000), y es por ello que resulta de vital importancia estudiar cómo éstos aspectos influyen en el compromiso deportivo de los jóvenes, facilitando su participación dentro de la actividad físico-deportiva.…”

Section: Introductionunclassified

Análisis de la incidencia del clima motivacional y la cohesión de equipo sobre el grado de compromiso de jóvenes futbolistas. (Study of the motivational climate and team cohesion as antecedents of sport commitment in young football players)

Marcos¹,

Miguel²,

Oliva³

et al. 2011

CCD

View full text Add to dashboard Cite

ResumenEl principal objetivo del estudio es analizar la importancia que tiene el clima motivacional del entrenador y el nivel de cohesión de equipo sobre el grado de compromiso deportivo. La muestra está formada por 867 jugadores de fútbol de edades comprendidas entre los 11 y los 16 años que rellenaron cuestionarios que medían el clima motivacional, la cohesión grupal y el compromiso deportivo. Los resultados más destacados son que el clima tarea y los niveles de cohesión, social y tarea, van a estar relacionados y van a predecir de forma positiva aquellos factores del compromiso que fomentan la adherencia con la práctica deportiva. En consecuencia, hay que intentar llevar a cabo estrategias que fomenten un clima motivacional que implique a la tarea y una mayor cohesión ya que impulsan el compromiso manifestado por los jóvenes futbolistas.Palabras clave: clima motivacional, cohesión, compromiso, futbolistas. AbstractThe main aim of this study was to examine the importance of the coach´s motivational climate and the level of team cohesion on sport commitment. The sample was composed of 867 football players ranging in ages from 11 to 16 years who completed questionnaires that measured motivational climate, group cohesion, and sport commitment. Some of the most important results are that motivational climate and cohesion, social and task, are related and positively predict those commitment factors that foster commitment in sport practice. Consequently, it is important to use strategies that foster a mastery climate and better cohesion, because they can promote commitment shown by young football players.

show abstract

A Path Analytic Model of the Relationships between Involvement, Psychological Commitment, and Loyalty

Cited by 273 publications

References 66 publications

Reoperationalising the Loyalty Framework

Reoperationalising the Loyalty Framework

The Relationship Among Fans’ Involvement, Psychological Commitment, and Loyalty in Professional Team Sports

Análisis de la incidencia del clima motivacional y la cohesión de equipo sobre el grado de compromiso de jóvenes futbolistas. (Study of the motivational climate and team cohesion as antecedents of sport commitment in young football players)

Contact Info

Product

Resources

About