A Perspective Study of Islamic Tourism for Muslims in Asian and Western Countries of Halal Growth

Abstract

Purpose: The aim of this study is to examine the prevalence of halal tourism practices in Islamic countries, and the demand for halal products in both Muslim and non-Muslim countries. The study also aims to identify strategies to enhance the competitiveness of halal tourists in global markets. Theoretical Framework: The framework of this study is grounded on the understanding of the prevalent halal practices in tourism, and the cultural and heritage aspects of the Muslim community that influence these practices. Design/Methodology/Approach: This study adopts a qualitative research approach, employing interviews as the primary data collection method. The study is also informed by a review of the current literature on halal tourism practices. Findings: The results of this study shed light on the demand for halal products in both Muslim and non-Muslim countries, and identify various proposals to enhance halal tourism practices in Muslim countries in the future. The study also reveals the potential for a boost in halal product packaging in Islamic countries through the assessment of the Muslim's cultural heritage. Research, Practical & Social implications: This study contributes to the understanding of halal tourism, offering strategies for the improvement of halal tourism competitiveness worldwide. It emphasizes the importance of acknowledging and protecting the interests of Muslims, particularly in Middle East countries, within the global tourism industry. Originality/Value: The value of this study lies in its focus on a relatively unexplored aspect of global tourism – halal tourism practices in Islamic countries. It addresses a significant gap in the current literature, providing fresh insights into halal product demand and the influence of Muslim cultural heritage.