2021
DOI: 10.35609/gjbssr.2021.9.4(2)
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A Pilot Study of Brand Loyalty in Generation Y of Technical and Vocational Education Training Colleges

Abstract: Objective - In an increasingly changing and dynamic South African higher education landscape, institutions must communicate their brand to stakeholders to perceive the institution as offering quality services,to have a loyal stakeholder. However, thereseemsto be little attention devoted to the influence of brand communication, brand satisfaction and service quality on brand loyalty in higher education, particularly in the Technical and Vocational Education and Training (TVET) sector. Considering this view, and… Show more

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