Abstract:The least cost influence maximization problem aims to determine minimum cost of partial (e.g., monetary) incentives initially given to the influential spreaders on a social network, so that these early adopters exert influence toward their neighbors and prompt influence propagation to reach a desired penetration rate by the end of cascading processes. We first conduct polyhedral analysis on a substructure that describes influence propagation assuming influence weights are unequal, linear and additively separab… Show more
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