A Power Quality Pricing Method Based on Risk Management in Deregulated Electricity Retail Market

Wu, Jiang; Zhou, Hui; Ni, Xiangsheng; Wu, Shousong; Liu, Haoming; Hou, Yunhe

doi:10.1109/powercon.2018.8601960

Cited by 7 publications

(1 citation statement)

References 15 publications

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“…Thus, the performed literature overview on the topic of the conceptual foundations and applied aspects of strategic marketing management of retail trade enterprises showed that they are thoroughly studied in the existing works and publications, in which large attention is paid to opposition between online and traditional retail trade entrepreneurship. Certain issues of quality management of strategic marketing management of retail trade enterprises are studied in the works (Wu et al, 2019;Prabusankar et al, 2018;Holtcamp et al, 2019;Wu et al, 2019;Nguyen et al, 2019;Coetzee & Coetzee, 2019;Rangarajan & Krishna, 2018). The problems of authomatization of the modern practices of quality management in the process of strategic marketing management of retail trade enterprises, connected to the necessity to consider the specific (non-standard) consumer preferences, are discussed in the works (Mikhailov & Razmochaeva, 2018).…”

Section: A Literature Reviewmentioning

confidence: 99%

Directions and Tools of Strategic Marketing Management of Retail Trade Enterprises in Modern Russia on the Basis of Quality Management

Gornostaeva¹,

Lazareva²,

Бугаева³

et al. 2019

IJQR

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The purpose of this paper is to identify the current directions and tools of strategic marketing management of retail trade enterprises in modern Russia, as well as to justify the need of and develop recommendations for their expansion (fuller use). research methodology is based on the application of methods of trend and logical analysis. The authors of the article investigate the factors of strategic marketing management of retail trade enterprises in modern Russia, the Russian practice in the application of directions and tools of strategic marketing management of retail trade enterprises is currently studied; in addition, the prospects for further development of strategic marketing management of retail trade enterprises in modern Russia are justified. As a result, we have come to conclusion that strategic marketing management of retail trade enterprises in modern Russia is carried out fragmentarily, i.e. it involves the use of not all potentially sought-after and available directions and tools. These gaps create further problems in ensuring high operating efficiency and competitiveness of the Russian retail trade enterprises, precluding them from fulfilling their marketing potential to the full extent. The innovative recommendations developed by the authors and aimed at developing strategic marketing management of retail trade enterprises in modern Russia are practice-oriented.

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