2021
DOI: 10.1002/eng2.12416
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A privacy‐preserving mobile location‐based advertising system for small businesses

Abstract: Small‐to‐medium businesses are always seeking affordable ways to advertise their products and services securely. With the emergence of mobile technology, it is possible than ever to implement innovative Location‐Based Advertising (LBS) systems using smartphones that preserve the privacy of mobile users. In this paper, we present a prototype implementation of such systems by developing a distributed privacy‐preserving system, which has parts executing on smartphones as a mobile app, as well as a web‐based appli… Show more

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Cited by 12 publications
(7 citation statements)
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References 28 publications
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“…The context-aware privacy-preserving algorithm (dubbed CAPP) was developed and compared with currently present algorithms of privacies such as EfficientFake [8] and MaskSensitive, MaskIt (using the hybrid check) [7]. Basic method's MaskSensitive, which hides or suppresses all sensitive circumstances during the release of a non-sensitive one.…”
Section: Resultsmentioning
confidence: 99%
See 1 more Smart Citation
“…The context-aware privacy-preserving algorithm (dubbed CAPP) was developed and compared with currently present algorithms of privacies such as EfficientFake [8] and MaskSensitive, MaskIt (using the hybrid check) [7]. Basic method's MaskSensitive, which hides or suppresses all sensitive circumstances during the release of a non-sensitive one.…”
Section: Resultsmentioning
confidence: 99%
“…An increased number of actual contexts lead to greater service quality for consumers with such a deception strategy. As a result, it is not suitable for mobile devices [8]. In recent years, many researchers have been fascinated with cloud computing [9,10] due to the efficient outcome for protecting privacy from the third party.…”
Section: Introductionmentioning
confidence: 99%
“…Also, this will transform this system to be generic, making it applicable to different fields requiring real-time processing and using cameras such as in the transportation field. It will be useful for supporting the sensing needs of a wide range of researches [24][25][26][27][28][29][30][31][32][33] and applications [34][35][36][37][38][39][40][41][42]. Finally, experiments with more massive datasets are needed to study the robustness of our system at a large scale, and improve the prediction accuracy of the less performing disease classes.…”
Section: Discussionmentioning
confidence: 99%
“…We are also working on using the Actor model of concurrency [19], leveraging multi-threaded computation for massive live traffic streams. It will be useful for supporting the sensing needs of a wide range of researches [20][21][22][23][24][25][26][27][28][29][30] and applications [31][32][33][34][35][36][37][38][39][40]. Finally, experiments with more massive datasets are needed to study the robustness of our system at a large scale, and improve the prediction accuracy of the less performing application classes.…”
Section: Discussionmentioning
confidence: 99%