A Pro-Environmental Reasoned Action Model for Measuring Citizens’ Intentions regarding Ecolabel Product Usage

Abstract

Ecolabel products are one approach towards environmental sustainability. Ecolabel programs have been socialized by governments all over the world to reduce environmental harm caused by the daily life cycles of the products that citizens use. The present study was aimed at measuring citizens' behavior intention (BI) regarding ecolabel product usage. An extended theory of reasoned action (TRA), namely that of pro-environmental reasoned action (PERA), is used as the predictor model. A total of 213 questionnaire data, collected from citizens of Indonesia, was analyzed using structural equation modeling. The analysis results show that the PERA model is able to describe 68% of citizens' BI regarding ecolabel product usage. The analysis results also reveal that attitude is a key determinant factor. Several practical suggestions based on the results can be used as input for policy makers and company management to consider in their efforts to increase citizens' BI to use ecolabel products.

The Involvement of Future Generations in the Circular Economy Paradigm: An Empirical Analysis on Aluminium Packaging Recycling in Spain

“…Literature about the subject also agrees that environmental communication tools and campaigns could help in overcoming this gap when working with knowledge and awareness as in the case of ecolabels [36] or the workshops reported here [37]. Workshops at schools (curriculum integrated or not) are an excellent tool to disseminate the environmental issues and achieve awareness among children and to practice recycling actions.…”

Investigating Citizen Behavior Intention on Mandatory and Voluntary Pro-Environmental Programs through a Pro-Environmental Planned Behavior Model

“…Persada's research adopts the mentioned factors from thorough studies [13,14,23]. Part of the modeling process in Persada's research, which is an extension of the theory of reasoned action (TRA), namely pro-environmental reasoned action (PERA), was tested in Nadlifatin et al's research [6]. Several research studies describe the positive role of voluntary activities such as the use of environmentally friendly products [5,6], green business [7][8][9][10], and many more pro-environmental activities.…”

“…Persada's research adopts the mentioned factors from thorough studies [13,14,23]. Part of the modeling process in Persada's research, which is an extension of the theory of reasoned action (TRA), namely pro-environmental reasoned action (PERA), was tested in Nadlifatin et al's research [6]. BI is a depiction factor that is able to describe human efforts to conduct a particular behavior [22].…”

“…BI is a depiction factor that is able to describe human efforts to conduct a particular behavior [22]. The intention itself will lead to a particular action [6]. PAS is an individual's perception of any resources, regulations, procedures, and any actions provided by an authority organization or by government that can help individuals to conduct a particular behavior [6,16].…”

“…Several research studies describe the positive role of voluntary activities such as the use of environmentally friendly products [5,6], green business [7][8][9][10], and many more pro-environmental activities. With regard to mandatory activities, many implementations have been performed.…”