Introduction. The article analyzes the problems that arise in the development of regional export strategies and programs. The regional export strategy of the Tomsk region, a region with average export characteristics and, at the same time, which has recently encountered a complex of problems typical for a significant number of regions in export activities, has been selected as an object for analysis. The algorithm of strategy development is proposed. It is considered advisable to adopt a special methodological document containing optimal analytical procedures necessary for the development of export strategies and programs, as well as a mechanism for evaluating the effectiveness of their implementation.Materials and methods. The research materials used the provisions of federal projects and regulations related to the support of export and investment activities, regional strategic planning documents of the Tomsk region, statistical data on export dynamics. The methodological basis of the study was the following general scientific methods: statistical, analysis, synthesis, method of interpretation of normative acts and others.The results of the study. The study found that in the absence of methodological development of the main provisions defining the specialization of the regional export strategy, this document can only play the role of a formal duplication of the provisions of regional socio-economic development strategies.First of all, within the framework of a special methodological recommendation document, it isnecessary to prescribe the analytical component of the development of an export strategy and regional programs adopted in accordance with it. In particular, there is a need for methodological foundations for conducting an export audit, which is provided for by the Regional Export Standard.Discussion and conclusion. An algorithm of actions is proposed for the development of a regional export strategy and program, which allows structurally ordering a set of measures to support exports.In addition, when developing export support measures, it is advisable to divide existing and potential exporters into groups regarding their readiness to expand export activities, followed by differentiation of support measures and effectiveness assessment in relation to each of the groups.
