A product conceptualization strategy based on crowd-innovation

Abstract

Product conceptualization plays a critical role in new product development. Research has shown that 75-80% of a product's lifecycle cost is determined during the conceptual design phase. Thus, achieving a competitive edge at the front end could lead to more opportunities for successful final products. However, to realize product innovation in the conceptual design stage is challenging. The incomplete PhD Thesis Summary VIII computer (PC) design project is presented. The results demonstrate that the proposed PCSCI has advantages in gaining more effective contributions (by WKAP), identifying promising concept candidates more efficiently (by AI-ICDP), and achieving a more scientific and rational measurement of innovativeness (by CLRP). In conclusion, this research creates a collective intelligence environment for product conceptualization, advances the applications of computational intelligence in the conceptual design stage, and lays the foundation for further exploration in related areas.