A Proposed Framework on Technopreneurial Behaviour among Students

Abstract

Technopreneurship is the combination between technology and entrepreneurship. Technopreneur is a tech-savvy business owner who needs to employ technology throughout their business operations. In the era of technological globalization, technopreneurship has to become prominent as that has the potential to develop economic growth, hence the study of technopreneurship behaviour is very important as it could help the development of the country. The technopreneurial studies have been conducted by a few researchers, but to date, it is found very limited study conducted about technopreneurial studies, especially in Malaysia. Thus, this conceptual study proposed on technopreneurial behaviour framework developed from Theory Planned Behaviour, comprises attitudes, subjective norm and perceived behavioural control, and also intention as a predictor towards technopreneurial behaviour. This quantitative study will be carried out a survey among university students throughout Malaysia by using 359 respondents. The study is proposed to analyses the data using PLS-SEM. The discussion of this study will contribute to the body of knowledge to further enlighten on technopreneurial behaviour reflected by attitudes, subjective norms and perceived behavioural control, and technopreneurial intention.