By utilizing the bipolarity of 1,2-diphenylphenanthroimidazole (PPI), two types of asymmetricalt ripartite triads (PPI-TPAa nd PPI-PCz) were designed with triphenylamine (TPA) and 9-phenylcarbazole (PCz). These triads are deep-blue luminescentm aterials with ah igh fluorescence quantumy ield of nearly 100 %. To trace the photophysical behaviors of these triads, their excited-state evolutionc hannels and interchromophoric interactions were investigated by ultrafast time-resolved transient absorptiona nd excitedstate theoretical calculations.T he resultss uggest that the electronic nature, asymmetricalt ripartite structure, and electron-hole distance of these triads, as wella ss olvent polarity, determine the lifetimeo fi ntramolecular charget ransfer (ICT). Interestingly,P PI-PCz triads show anti-KashaI CT,a nd the charge-transfer direction among the triads is adjustable. For the PPI-TPA triad, the electron is transferred from TPAt o PPI, whereas fort he PPI-PCzt riad the electron is pushed from PPI to PCz. Exploration of the excited-state ICT in these triads mayp ave the wayt od esign better luminescent materials in the future.