2023
DOI: 10.1002/pa.2900
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A recycling story: Developing recycling behavior in Turkey with social marketing program

Meftune Özbakır Umut,
Meltem Nurtanış Velioğlu

Abstract: The present study focuses on improving recycling behavior in Turkey with a social marketing program. It is centered on behavior change and social marketing strategies that can address recycling behavior. The social marketing program developed herein outlines segmentation, targeting, product, price, place, and promotional strategies recommended based on theoretical elements across disciplines. This research is the first to develop a social marketing program for recycling behavior in a developing country at the … Show more

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Cited by 2 publications
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