“…EDT has been widely utilized to explain consumer expectations and satisfaction (Chen et al, 2022;Hyun, Kim, & Liu, 2023). It is also often applied to evaluate topics related to buyers' and sellers' expectations (Fergurson, Gironda, & Petrescu, 2021), whether in the role of informational and motivational processes that drive consumption (Tangari et al, 2019), or in perceived price fairness expectations.…”