A research on customer experiences and perceptions for Michelin starred restaurants

Abstract

Michelin Guide is one of the well known world-recognized restaurant rating systems. This guide gives star symbols to restaurants that meet certain standards. Being a Michelin-starred restaurant in gastronomy sector is very important in terms of prestige. Having a star is becoming a factor that significantly affects customer potential as it means attesting to the flavour and ambience of restaurants. In this research, which measures consumers' perceptions of choosing Michelin restaurants, consumer reviews from Tripadvisor site were evaluated and to understand point of view of chefs and the managers a face to face interview conducted to 9 Michelin restaurants. The purpose of the study is to investigate the reasons that drive consumers to visit Michelin starred restaurants and to understand their perceptions. The research found that consumers are curious about Michelin restaurants, preferring to experience different titles such as food quality, hospitality, service and decoration from other restaurants. In addition, consumers who prefer Michelin restaurants evaluate the service as a whole, and the issues they care about come after the quality of the food.

Mi̇cheli̇n Yildizi’nin Gastronomi̇ Turi̇zmi̇ne Etki̇si̇: Sosyal Medya’da Tüketi̇ci̇ Yorumlarina Dai̇r Bi̇r Araştirma

“…Batat (2021) Michelin Yıldızlı Fransız restoranlarının turizm etkinliğinin ana motivasyonu olabileceğini ifade etmektedir. Michelin Rehberi'nde yer almanın ve yıldız ile ödüllendirmenin getirdiği bilinirlik işletmeye doğrudan ekonomik değer olarak yansımaktadır (Şahin vd., 2021, Daries vd., 2021, Batat, 2021. Bilinirlilik sayesinde kaliteli bir marka imajının yaratılması ve rakiplerden farklılaşılması da mümkündür (Sean Hyun ve Wansoo , 2011).…”

“…Bu çalışmada, Michelin Rehberi'nin ilk kez Türkiye'ye gelmesi ve beş restoranı yıldız ile ödüllendirmesinin sosyal medya dolayımlı etkisi araştırılmaktadır. Michelin Yıldızı'nın çeşitli boyutlardaki etkilerini konu alan birçok uluslararası çalışma literatürde yer almaktadır (Şahin vd.,2021;Daries vd., 2021;Batat, 2021). Michelin Yıldızı'nın sosyal medya kanallarındaki yansıması konusunda da bir çok araştırma yapılmıştır (Bang vd., 2022;Vaśquez ve Chik, 2015 ;Saydam ve Altun, 2023;Lin vd, 2022;Li vd., 2022).…”

Content Analysis of Michelin Restaurants Online Reviews in Croatia

“…The Michelin Guide is an important source for consumers and is known as the most considered system on the internet (Johnson, Surlemont, Nicod, & Revaz, 2005;Şahin, Çolakoğlu, & Özdoğan, 2021). Everywhere in the world, Michelin Guide is synonymous with quality service, food, and other aspects that create an unforgettable gastronomy experience.…”

Perceived Overqualification: Evaluation for Gastronomy Students

“…Hence, to effectively create and guarantee contentment with the comprehensive integrated tourism offering, it is imperative to deliver all facets of the product to the visitor in an optimal manner (Doan & Ozkoc, 2020;Karakuş, 2019). The importance of food and beverage experiences in the tourism business is well acknowledged (Akda & Demir, 2021;Bessière, 1998;Okumus et al, 2007;Şahin et al, 2021). The citations in the text encompass publications authored by Akda and Demir (2021), Bessière (1998), Okumus et al (2007), and Şahin et al (2021).…”