2014
DOI: 10.1016/j.sbspro.2014.02.420
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A Semantic Approach in Perception for Packaging in the SME's Food Industries in Malaysia: A Case Study of Malaysia Food Product Branding in United Kingdom

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Cited by 18 publications
(18 citation statements)
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“…[193][194][195] Considerable effort has been applied toward improving packaging design in terms of using advanced materials with more environmental considerations. 9,12,196 Refillable packaging was also introduced to provide an opportunity for reducing the environmental impact of packaging through reducing the amount of material used. However, users should be motivated to use packages that provide convenience, cost-effectiveness, good quality, easily usage, and cleanness.…”
Section: Packaging Storage and Disposalmentioning
confidence: 99%
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“…[193][194][195] Considerable effort has been applied toward improving packaging design in terms of using advanced materials with more environmental considerations. 9,12,196 Refillable packaging was also introduced to provide an opportunity for reducing the environmental impact of packaging through reducing the amount of material used. However, users should be motivated to use packages that provide convenience, cost-effectiveness, good quality, easily usage, and cleanness.…”
Section: Packaging Storage and Disposalmentioning
confidence: 99%
“…Package design can influence the after usage activities and in turn users' behavior . Considerable effort has been applied toward improving packaging design in terms of using advanced materials with more environmental considerations . Refillable packaging was also introduced to provide an opportunity for reducing the environmental impact of packaging through reducing the amount of material used.…”
Section: Packaging Storage and Disposalmentioning
confidence: 99%
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“…The use of optimization tools [7] and CAx techniques [8] makes it more competitive. Quality function development (QFD) method applied into Computer Aided Design (CAD) systems [9] and some semantic approaches [10] allow for Small & Medium Enterprises (SME's) improve the effectiveness in market.…”
Section: Introductionmentioning
confidence: 99%