A SI model for social media influencer maximization

More, Jyoti Sunil; Lingam, Chelpa

doi:10.1016/j.aci.2017.11.001

Cited by 46 publications

(23 citation statements)

References 21 publications

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“…Overall, social media appears to have been used in different ways, depending on the user’s health and behavior [23,24]. Based on this, a previous study was carried out in Scopus using the terms “social media”, “health”, and “young people”.…”

Section: Introductionmentioning

confidence: 99%

A Bibliometric Analysis of the Health Field Regarding Social Networks and Young People

Aparicio-Martínez

Perea-Moreno

Martínez-Jiménez

et al. 2019

IJERPH

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Social networks have historically been used to share information and support regarding health-related topics, and this usage has increased with the rise of online social media. Young people are high users of social media, both as passive listeners and as active contributors. This study aimed to map the trends in publications focused on social networks, health, and young people over the last 40 years. Scopus and the program VOSviewer were used to map the frequency of the publications, keywords, and clusters of researchers active in the field internationally. A structured keyword search using the Scopus database yielded 11,966 publications. The results reveal a long history of research on social networks, health, and young people. Research articles were the most common type of publication (68%), most of which described quantitative studies (82%). The main discipline represented in this literature was medicine, with 6062 documents. North American researchers dominate the field, both as authors and partners in international research collaborations. The present article adds to the literature by elucidating the growing importance of social networks in health research as a topic of study. This may help to inform future investments in public health research and surveillance using these novel data sources.

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Section: Introductionmentioning

confidence: 99%

A Bibliometric Analysis of the Health Field Regarding Social Networks and Young People

Aparicio-Martínez

Perea-Moreno

Martínez-Jiménez

et al. 2019

IJERPH

View full text Add to dashboard Cite

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“…Influencers are the people appreciated by their posts on social media, followed by a wide audience, whose advice and thoughts are given importance, having the power to influence and direct their followers (De Veirman, Cauberghe and Hudders, 2017;Freberg, Graham, McGaughey and Freberg, 2011). These people can be an industry expert or anyone with the potential to affect people, posting content regularly and having high engagement rates (More and Lingam, 2019;Tuten and Solomon, 2018).…”

Section: Literature Reviewmentioning

confidence: 99%

The Effect of Food Influencers on Consumers Intention to Purchase Food Products/Services

Satı¹,

Kazançoğlu²

2020

joghat

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Information related to food products/services conveyed by food influencers has the potential to affect consumers' food purchasing behavior through mechanism of social influence. This study aimed to examine the effect of perceived usefulness of food influencers' recommendation on the intention to purchase food products/services. The study also tested the effect of perceived usefulness of food influencers' recommendation on consumers' attitudes, and the mediating role of consumers' attitudes between perceived usefulness of food influencers' recommendation and intention to purchase food products/services. The questionnaire was designed from previous studies consisting of perceived usefulness, consumers' attitudes and purchase intention. Data were collected from 394 participants, responding the questionnaire Instagram influencers posted. Hypotheses were tested by explanatory factor and regression analysis. All hypotheses were supported. The study results provide important inferences to food brands/businesses in terms of brand collaborations with influencers. The results are also expected to contribute to the relevant literature investigating the effects of food influencers on consumers' purchase intention.

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“…Similarly, if a social media post displays a higher number of “likes”, it is perceived to be more credible by users, resulting in more positive attitudes towards the brand ( Seo, Kim, Choi, & Li, 2019 ). Research in this sense is largely devoted to (i) understanding the characteristics of a post to become viral and shared ( Aleti et al, 2019 , Arora et al, 2019 , Check and Huberman, 2010 , Jin et al, 2019 , Villarroel Ordenes et al, 2019 ), and (ii) discover the most influential entities (influencers and celebrity endorsers), within a certain (social) network, capable to lead a product to become viral ( Kiss and Bichler, 2008 , More and Lingam, 2019 ).…”

Section: Introductionmentioning

confidence: 99%

When a luxury brand bursts: Modelling the social media viral effects of negative stereotypes adoption leading to brand hate

Pantano

2021

Journal of Business Research

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In early 2020, the World Health Organization (WHO) developed the term “infodemic” to describe the velocity at which data can be exchanged among people, in a free virtual space where firms have limited control over the information diffusion. In particular, the diffusion of information on social media has analogies with the transmission (contagion) of social phenomena and infectious diseases. The aim of this research is to model the viral effects of a luxury marketing campaign when adopting negative stereotypes to increase the market share in a growing market. The campaign generated 506,127 likes of celebrity endorsers/influencers and 17,984 comments spread worldwide in a relatively short period, producing a “burst”. Findings revealed the unexpected social burst occurred with negative consumers’ evaluation, which has been amplified becoming dramatically damaging for the brand (brand hate).

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A SI model for social media influencer maximization

Cited by 46 publications

References 21 publications

A Bibliometric Analysis of the Health Field Regarding Social Networks and Young People

A Bibliometric Analysis of the Health Field Regarding Social Networks and Young People

The Effect of Food Influencers on Consumers Intention to Purchase Food Products/Services

When a luxury brand bursts: Modelling the social media viral effects of negative stereotypes adoption leading to brand hate

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