A social work study on the relationship between personality traits, prestige sensitivity, and fashion consciousness of Iranian students

Abstract

Fashion plays an important role on lifestyle and many people spend their money proportion to fashion changes. In this paper, we present an empirical study among students who attend some private schools in Iran. The study investigates whether there is any correlation between fashion consciousness as well as fashion practices and national identity, university student gender and mass media. The proposed study designs a questionnaire and distributes among 384 students who attend university and analyze the results using Pearson correlation test. The results indicate that there is a positive correlation between national consciousness and fashion, a positive correlation between using mass media applications and fashion. However, the results of the study do not indicate any significance correlation between fashion and mixture of students in terms of gender.

The impact of media exposure on fashion consciousness: A qualitative study

“…The interviewees' responses of how media affected their fashion choice in addition to window shopping support the findings of Iravani, Ghojavanda, Taghipourb, and Masomic (2012), and Sun and Guo (2014). Our research participants obtained their ideal images of self via media and either adapted it to their own styles or retained their own styles.…”