A Study about the WOM Influence on Tourism Destination Choice

Zhu, Min; Lai, Songjia

doi:10.1109/ecbi.2009.104

Cited by 31 publications

(26 citation statements)

References 8 publications

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“…Next, the paper hypothesised that eWOM has a great influence on destination trust, regression analysis suggests that eWOM has a positive and significant impact on med-tourist's destination trust. This supports the notion that positive online reviews may increase visitors destination trust; similarly, prior research has documented a positive relationship between eWOM and destination image (Jalilvand, Samiei, Dini, & Manzari, 2012;Ko & Kim, 2011), attitudes (Vermeulen & Seegers, 2009), and destination choice (Zhu & Lai, 2009). Hypothesis 3 states that med-tourists' destination trust is positively related to travel intention, the findings show that med-tourists' destination trust significantly influenced their travel intentions.…”

Section: Discussionsupporting

confidence: 74%

Does eWOM influence destination trust and travel intention: a medical tourism perspective

Abubakar

2016

Economic Research-Ekonomska Istraživanja

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Virtual community membership has a strong influence on a tourist's behaviours and the way information is transmitted. Drawing on trust transfer theory as a theoretical framework, this study tests an empirical model that investigates the influence of electronic wordof-mouth (eWOM) on destination trust and travel intention. The study also diagnoses gender differences in the proposed model. Data were obtained from a sample of 216 tourists in Cyprus. The findings from regression analyses suggest that eWOM is positively related to travel intention; eWOM is positively related to destination trust; and destination trust is positively related to travel intention. Additionally, the impact of eWOM on destination trust was significant for both genders but stronger for men, while the impact of destination trust on travel intention was stronger for women. The paper extends the existing literature regarding new response variables associated with eWOM.

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Section: Discussionsupporting

confidence: 74%

Does eWOM influence destination trust and travel intention: a medical tourism perspective

Abubakar

2016

Economic Research-Ekonomska Istraživanja

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“…Zhou and Lai (2009) indicate that the amount of online users and blogs by tourists has a significant correlation with the actual number of tourists a destination receives, although there was no significant correlation between the number of actual tourists and the size of travel adviser.…”

Section: Online Word Of Mouth and Tourism Industrymentioning

confidence: 68%

“…The main forum for travelers to exchange information online is in the community of the tourism service's website; as travelers may communicate freely about their own travel feelings and factors such as the service provided by a restaurant or hotel. The e-WOM information in such communities differs from that on the tourist enterprise's own website in that they facilitate multi-directional information exchange and generally lack commercial motivation (Zhu & Lai, 2009). These are reasons why e-WOM has greater influence on the decisions of tourists than the tourism enterprise's own websites.…”

Section: Discussionmentioning

confidence: 99%

Measuring the Impacts of Online Word-of-Mouth on Tourists’ Attitude and Intentions to Visit Jordan: An Empirical Study

Albarq¹

2013

IBR

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Reduced consumer trust, both of organizations and advertising, has led to electronic word of mouth (e-WOM) becoming an increasingly popular way of obtaining competitive advantage. e-WOM is especially relevant with regard to tourism, specifically tourists' attitudes toward such destinations. This study explores the empirical and theoretical evidence regarding the causal e-WOM relationships between tourists' attitudes regarding specific destinations and actual intention to travel. In the context of visits to Jordan, we applied SEM technique to examine these relationships. A pre-validated questionnaire was distributed to a convenience sample with response rate of 97.3%. The result revealed that e-WOM communications positively impact tourists' travel intentions and their attitudes toward Jordan as a destination, while a positive effect is found for the attitudes toward Jordan visit on their intention to travel. Managers of travel agency can consider various aspects of e-WOM to encourage tourists to participate in online travel communities and to build such communities, as this will foster trust in terms of visiting Jordan.

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“…Recognising that WOM communication, as well as advertising, has a profound effect on whether a person goes to see a movie or not, whether this is talking about it to friends (direct communication or WOM) or overhearing a conversation about it in a café (indirect communication or the rumour), we accounted for this in our calculations. The difference between our theory and the previously presented researches [12][13][14][15][16][17][18][19][20][21][22][23][24][25][26] are discussed in Ref. 1.…”

Section: Introductionmentioning

confidence: 85%

Revenue Prediction of Music Concerts Using the Mathematical Model of Hit Phenomena

Kawahata

Genda

Ishii

2013

2013 International Conference on Biometrics and Kansei Engineering

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A mathematical model for the hit phenomenon in entertainment within a society is presented as a stochastic process of interactions of human dynamics. The calculations for the Japanese motion picture market based on to the mathematical model agree very well with the actual residue distribution in time. The world most popular rock band Coldplay is analyzed using the SNS data. L'Arc-en-Ciel of Japanese rock band and LADYGAGA are also analyzed using the data of SNS as well. The results agree very well, so that the mathematical theory for hit phenomena can be applied to the estimation of tickets sold for Music concerts.

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A Study about the WOM Influence on Tourism Destination Choice

Cited by 31 publications

References 8 publications

Does eWOM influence destination trust and travel intention: a medical tourism perspective

Does eWOM influence destination trust and travel intention: a medical tourism perspective

Measuring the Impacts of Online Word-of-Mouth on Tourists’ Attitude and Intentions to Visit Jordan: An Empirical Study

Revenue Prediction of Music Concerts Using the Mathematical Model of Hit Phenomena

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