“…In addition, AQ is receiving increasing attention due to the growing awareness on negative impacts of air pollution on the environment and, specifically, on people's health (EEA, 2019; Gao et al, 2021). Hence, it is recognized that air pollution contributes to increase respiratory diseases (Guo et al, 2019; Tao et al, 2014), and provokes many deaths (World Health Organization, 2020). In some previous research it is argued that air pollution increases the adoption of pro‐environmental behaviors (Guo et al, 2020; Sajjad et al, 2020), although there is a lack of empirical evidence about the impacts of AQ in the tourism context, particularly regarding visitors' behaviors (Eusébio et al, 2022).…”