A Study of Metaverse Exhibition Sustainability on the Perspective of the Experience Economy

Abstract

With the development of information technology, many well-known art museums and galleries have adopted metaverse exhibitions for online display and dissemination of art information, building sustainable ways to participate in and experience art. Users can access the metaverse exhibition platform through the internet and enjoy classic artworks in the virtual space, which has gained many forms of artistic perception and improved physical and mental health. Currently, the factors affecting user use intentions in existing metaverse exhibition studies still need to be clarified and need to be studied in depth. This paper explores the relationship between users’ entertainment experience, educational experience, presence, affective responses, and use intention through a survey of 536 users who had experienced a metaverse exhibition. The research results show that users’ use intentions are influenced by entertainment experiences and educational experiences. Presence mediates between entertainment experiences and educational experiences on use intention. Affective responses play a moderating role between the educational experience and use intention. This study provides a relevant theoretical basis for sustainable urban and socio-economic development from a digital perspective. At the same time, this study enables the metaverse exhibition platform to design and create valuable and healthy artistic content with higher quality. The emotional state of the user’s experience was better attended to so that mental health was enhanced and managed. Furthermore, it also provided a guidance program for the development of educational experience and economic sustainability of the exhibition industry.

Beyond Reality: Exploring User Experiences in the Metaverse Art Exhibition Platform from an Integrated Perspective

“…Users are able to ignore other distractions [78] and become fully immersed while browsing art exhibitions on MeAEP. In addition, MeAEP provides easy access to art exhibitions, and users stimulate interest and imagination and have an enjoyable experience by learning information about the artwork and participating in the artist's creative process [21]. The significant impacts of JOY and CON with IM have similar results to previous studies [18].…”

“…Secondly, H2a, H2b, H2c, and H2d are established, indicating that SQ has a significant effect on PU, CUR, JOY, and CON. MeAEP's technology breaks through physical space, time, and location constraints for access, has a cleverly designed platform layout and navigation, and offers varied visit formats and interactive socialization activities [19,21]. Meanwhile, MeAEP utilizes Web3D digital technology to achieve multi-platform and multiterminal interconnectivity, helping artists and audiences understand cloud display and cloud experience.…”

“…MeAEP ensures the ability to continuously update, iterate, share, and disseminate artworks, and can comprehensively record and archive artists' works, forming a unique cloud-based database that makes art resources digital, more secure [43], sustainable, and permanent. Therefore, as the experiences of users continue to improve, the more likely they are to use MeAEP [21].…”

“…Gim et al showed that the information and system quality of metaverse education affects learners' satisfaction [20]. Wang et al mentioned that since metaverse exhibition is still in the early stage of development, with the continuous development and updating of technology, information and system quality can be considered key factors affecting users' utilization in future research [21]. While the HMSAM allows for more in-depth research on users' intrinsic motivation and immersion behaviors, related scholars extended the HMSAM for explaining tourists' continuous intention to use virtual reality for tourism [22] and confirmed that intrinsic motivation plays a key role in increasing users' cognitive beliefs about metaverse tourism [23].…”

Understanding Crucial Factors Of Metaverse Acceptance Among Gamers: Evidence From Empirical Studies

“…Lee and Jung [54] found that perceived complexity is important to the online game experience. Through a survey of 536 users who had participated in a metaverse exhibition, Wang, et al [62] found that both fun and learning experiences had a significant impact on users' intent to utilize the technology. There is a moderating effect of the presence of entertainment and learning on intent to use.…”