A Study of Stationers Attractiveness Factors

Abstract

Abstract-As the changes in consumption patterns and impacts from the e-commerce, the operation conditions of stationers has gone from bad to worse day by day, and how to find the charming factors of the physical stores of stationers to attract consumers becomes the impendent topic faced by the entity stores of the stationers. And as the promotion of material conditions, the material needs of stationeries of people have gradually risen to the mental needs, thus to seek for the interest and perception of consumers to the stationers, researches must be done on the inner demands of consumers and the groups with a high involvement degree. Thus the charms of stationers could be found, stationers that can satisfy and move the consumers could be designed and the commercial value of their existence could be found.Through operation of miryoku engineering evaluation grid method, 10 intelligent persons with special interests on the stationers were interviewed in this research, namely 5 males and 5 females, and the charming factors of stationers in their mind were caught. To make the charming factors more accurate and representative, the charming factors would be simplified with the KJ method in this research, and 6 abstract feelings including It is hoped that the results through research and discussion on the charming factors of stationers could give more practical suggestions and helps to the industry, and hope that this research could provide references for the relative industries like stationers, etc. to improve the attractiveness.

Integrating fuzzy Kano model and fuzzy importance–performance analysis to analyse the attractive factors of new products

“…So far, traditional EGM was found to place too much emphasis on qualitative evaluation, and the subtle differences between similar attractive factors are difficult to discern. Therefore, a number of scholars 12–14 have attempted to integrate a quantitative analysis method, QT-1, to explore multiple regression relationships between attractive factors of the EGM.…”