2012
DOI: 10.7466/jkhma.2012.30.3.105
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A Study on Cognition of Credit Card and Shopping Value Based on the Consumption Orientation

Abstract: This study aims to recognize cognition of credit card and shopping value in contemporary society, cognition of credit card and shopping value according to types of consumption orientation, and factors that influence cognition of credit card and shopping value, and ultimately provide a foundation for establishing proper shopping value.A total of 453 women and men residing in Seoul have been set as research object in order to achieve the purpose of the study. The data was analyzed by Cronbach' alpha, frequencies… Show more

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