A Study on Customer Attitude towards Mobile Banking with Special Reference to Erode District

Abstract

Mobile banking plays major roles in the ongoing scenario, based on the up gradation of the technology customer of the banks have started using the banking services through the use of mobile phones. Know-adays mobile phones have become the basic need of every one which helps the consumers to make various kinds of activities. The activities that are done with the help of mobile banking are online transfer of money, ticket reservation, transfer of funds, etc,. Consumers attitude towards mobile banking service is base on the expectation of the consumers like communication has to be properly informed, the transaction process ha s to be with limited duration, need for interaction, ease to use, etc. Customer attitude has been varying frequently based the changes in technology in banking system. Banking service of consumers has been effective with the help of mobile phones. Mobile Banking has been efficiently use by the customers in order to save their time, money and effort. The sampling size of the research is 200.The statistical tools used in the research are percentage analysis, chi-square, Anova. The main aim of the study is to find customer attitude towards mobile baking and their change of behavior with mobile banking services.

Consumers Intention to Use Mobile Banking Applications as a Marketing Tool, An

“…With the adoption of MB applications by consumers, change in retail banking is facilitated and costs are reduced (Laukkanen &Lauronen, 2005). For this reason, banks need to apply the latest technologies to keep their customers' satisfaction at a high level (Mohanraj & Jaganathan, 2017).…”