Abstract:This study examines the effects of store environment on consumer commitment to department stores and the differences among department stores. A self-administered questionnaire was developed based on existing scales in the literature and the result of qualitative research. The survey was conducted on 500 female consumers in their 20s to 40s in Seoul, Incheon and Gyeonggi areas in Korea. Data were analyzed using descriptive statistics, factor analysis, ANOVA, and regression analysis via SPSS Win 16.0. The result… Show more
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