A Study on Impact of Purpose of Using Store on Store Satisfaction -Focus on Moderating Role of Maximization Tendency and Regulation Mode-

Kim, Hyung–Sik; Hyun, Bae Il

doi:10.17961/jdmr.17.3.201406.125

journalofdistributionandmanagementresearch

2014

DOI: 10.17961/jdmr.17.3.201406.125

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A Study on Impact of Purpose of Using Store on Store Satisfaction -Focus on Moderating Role of Maximization Tendency and Regulation Mode-

Hyung–Sik Kim¹,

Bae Il Hyun²

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Cited by 3 publications

References 14 publications

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Purchase Behavior and Satisfaction of Online-only Brand Cosmetics

Kim¹,

Oh²

2018

Asian J Beauty Cosmetol

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1)Along with the development of overall internet service, online fashion communities appeared and have started to thrive. The growth of mobile service has led to an even bigger expansion of these communities, and will wield a strong influence for the foreseeable future. The purpose of our study is to investigate the relationship between the behavior of these fashion communities and personality characteristics of the community features. For our data analysis, our study used 302 men and women, aged from their 20's and their 40's. The study results are as follows: First, some features, such as interaction, entertainment, promotion, information, and system technique, were drawn as the factors of the online fashion communities. Second, we could divide the community behavioral types into three different groups: buyer, maven, and onlooker groups. Third, all three groups showed different community characteristics. The primary concern for the buyer group was promotion while the mavens and the on-lookers were most interested in information. Fourth, they also showed different demographic characteristics in terms of gender, age, duration of membership, on-line time per visit and number of visits per week. These results show that a new strategy is necessary for online fashion communities to differentiate themselves and their marketing to consumers and their community behavioral types.

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Purchase Behavior and Satisfaction of Online-only Brand Cosmetics

Kim¹,

Oh²

2018

Asian J Beauty Cosmetol

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Inaction Inertia Effect - Moderation Effect of Habitual Purchase Behavior and Maximization Behavior -

Seol¹,

Young²

2018

managementinformationsystemsreview

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Analysis of Factors Influencing Food Purchasing Behavior of Consumers In Mobile Shopping Malls : Focusing on the Comparison of Three Types of Mobile Shopping Malls

Eom¹,

Moon²,

Lee³

2016

International Journal of Contents

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This study focuses on finding ways to stimulate the growth of agricultural sectors in m-businesses, by analyzing and comparing the factors that influence the purchasing behavior of consumers in the open market, social commerce, and integrated shopping malls. Consumers at various mobile shopping malls answered a survey. Among the nine factors considered, one important factor was the frequency of purchasing agrifoods. Regression analysis produced three results. First, in the open market, in addition to various other advantages, the brand image, reasonable pricing, simple payment system, and convenience of using an app were important factors that influenced the purchasing behavior of the individual consumer. Second, in social commerce, the major factors influencing purchase were the reasonable pricing, quick delivery service, and convenience of using an app. Third, in integrated shopping malls, the brand image, guaranteed after-sale service, the variety of products, quick delivery service, and convenience of using an app were the significant factors.

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A Study on Impact of Purpose of Using Store on Store Satisfaction -Focus on Moderating Role of Maximization Tendency and Regulation Mode-

Cited by 3 publications

References 14 publications

Purchase Behavior and Satisfaction of Online-only Brand Cosmetics

Purchase Behavior and Satisfaction of Online-only Brand Cosmetics

Inaction Inertia Effect - Moderation Effect of Habitual Purchase Behavior and Maximization Behavior -

Analysis of Factors Influencing Food Purchasing Behavior of Consumers In Mobile Shopping Malls : Focusing on the Comparison of Three Types of Mobile Shopping Malls

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