A Study on Measuring Tourist Consumers' Intentions to Participate in Unusual Types of Tourism

Abstract

Tourists who are bored with the traditional understanding of vacation have entered into new searches. As a result of these searches, new types of tourism have emerged over time. These tourism types are gathered together under the title of alternative tourism. Alternative tourism types are known as tourism types that are shaped according to the tourism understanding of individuals. For this reason, the main purpose of this study is to determine the intention of tourists participating in tourism mobility to participate in extraordinary tourism types. Within the scope of the study, ten types of tourism characterized as extraordinary are discussed. The 408 participants who constitute the sample of the study were asked questions about whether they knew these types of tourism before and their participation intentions. The data were analyzed by applying the survey technique, which is one of the quantitative research methods. In the questionnaire prepared for the participants, information was given about what these tourism types include and how they are realized. The data obtained were subjected to frequency analysis. It was determined whether the participants knew which type of tourism before and whether they would participate or not. The data obtained as a result of the research were evaluated. Considering that consumers are interested in what is new and different, some suggestions have been developed.