A Study on Prestige and Willingness to Pay a Premiumin the Context of Specialty Coffee Shops: Focusing on the Experience Economy

Park, S; Joo, Kyuhyeon

doi:10.35176/jmtr.23.2.10

JMTR

2023

DOI: 10.35176/jmtr.23.2.10

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A Study on Prestige and Willingness to Pay a Premiumin the Context of Specialty Coffee Shops: Focusing on the Experience Economy

S Park¹,

Kyuhyeon Joo²

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A Study on Prestige and Willingness to Pay a Premiumin the Context of Specialty Coffee Shops: Focusing on the Experience Economy

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