A Study on Production and Marketing of Poultry Eggs in Tamilnadu - India (With Reference to Namakkal District)

Abstract

The Indian poultry industry's success story is uniquely exceptional. From a backyard venture, it has made a quantum leap to emerge as a dynamic industry. Over the last three decades, there have been significant developments in the poultry industry with each decade focusing on different sectors. The seventies saw a spurt in egg production; the eighties an acceleration in broiler production; the nineties advances in poultry integration, automation and feed production. The present decade promises to exploit value added products and the global trade avenue. India is a developing country primarily has an agricultural economy. If agriculture blooms, the country prospers. Agriculture is a diversified subject covers such activities as farming, forestry, animal husbandry and fishery including agro-based industries in broader concept. Rural development improves the quality life of the weaker sections and gives way for participation and involvement of the masses in the process of decision making in economic and social life of society. They provide livelihood to and million of rural house holds in the sub marginal level both land less and small landholders. They prove to be the best way to alleviate rural poverty and reduce income disparities. Industrial sector depends on agriculture for their raw material and allied products. Poultry and egg are popular food articles of high nutritional value and so and major break through have been achieved in egg production and broiler stock. This due to integrated development of breeding feeding, marketing, health care and nutrition etc. Poultry farming by providing additional income to the agricultures helps them to earn more and helps the nation to develop without any wide disparities in the income.

Debating animal agriculture in contemporary India: Ethics, politics, ecologies

“…Chickens dominate this sector, and India is the world’s third largest egg producer, and the fourth-largest chicken meat producer (Government of India, 2017; Netherlands Business Support Office, India, 2017). The sector has transitioned in less than three decades from backyard farming to highly organized and vertically integrated systems, with around 80% of the market share belonging to a small number of corporations that control breed stock production, hatcheries, feed mills, processing facilities, veterinary care, and farmer credit and extension (Chandrakumarmangala and Vetrivel, 2011; Chatterjee and Rajkumar, 2015). While the poultry sector is yet to saturate the domestic market, it has a major export dimension (Government of India, 2018c).…”

“…Another major sector of India’s livestock economies, poultry (broiler and layer), is almost entirely industrial in character in its production techniques as well as organisational set-up. A handful of corporations dominate the sector in the country and manage all aspects from research and breeding to retail supply through vertically integrated systems (Chandrakumarmangala and Vetrivel, 2011; Sharma and Balaram, 2008). Contract farming is common wherein chicks are contracted out by the parent company to individual farmers (often via intermediaries) for the growing or laying stages.…”