A Study on Sustainable Practices as a Competitive Advantage in Five-Star Hotels of Delhi and National Capital Region (India)

Abstract

The goal of the study is to undertake a descriptive analysis of the sustainable strategy accessible to hotels and assess its ability to produce competitive advantage through promoting efficiency, luring clients, and generating revenue. By contrasting the strategic aim and execution of sustainability programs in hotels across Delhi NCR, the authors investigate how their implementation affects other industry actors. This chapter critically examines this concept in the context of the hospitality business. The study described here offers a new and creative way to look at how its performance or outcomes may be enhanced in the hotel industry, giving it a durable competitive edge. Long-term hotel operations may benefit from the outcomes of sustainable competitive advantage. The chapter examines the role of sustainable competitive advantage in the hotel industry and offers recommendations. It offers new insights into the shortcomings of the highly competitive hotel sector. With the global competition getting fiercer, the hotel industry has to actively manage its internal operations, focusing on cost reduction and raising service standards. The study helps make sustainable methods that are adapted to the competitive environment more widely known.