A Study on the Emotional Response of Korean Potential Tourists to the Spread of COVID-19: An application of Semantic Network Analysis

Hong, Min-Jung; Oh, Munhyang

doi:10.21719/ijtms.35.3.3

Cited by 2 publications

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“…Aimed at boosting domestic tourism, various unique tourism programs and special events are offered to domestic tourists. Furthermore, thanks to the coronavirus disease 2019 (COVID-19) outbreak, many countries are limiting travel to stem the pandemic, which means Korea faces a challenge in attracting international tourists, so developing domestic tourism becomes even more important (Hong and Oh, 2020). Thus, in order to sustain tourism destinations, destination managers should concentrate on tourism resource development for promotion to domestic tourists.…”

Section: Introductionmentioning

confidence: 99%

The role of a mega-sporting event in attracting domestic tourists: the case of Seoul

Yunduk

Kim

2021

APJML

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PurposeMega-sporting events reportedly can offer many tangible and intangible benefits to the host country and regions, such as job creation, image improvement, local pride enhancement, social overhead capital investment and tourism business development. However, a paucity of studies in the literature have developed integrative models or have explored domestic tourist behavior in a general, or the sports tourism, context. To address this gap, the present study investigates the relationships between event quality, personal involvement, destination image and destination loyalty in the context of event sports tourism in order to provide sporting destination managers with valuable information for sustainable sports tourism development.Design/methodology/approachThe authors collected information from 365 domestic tourists who attended the 100th National Sports Festival held in Seoul, South Korea, in 2019. Construct validity of the measurement scale was verified by confirmatory factor analysis (CFA), factor loadings, average variance (AVE) extracted and construct reliability (CR). Reliability of the measurement scale was verified by Cronbach's alpha analysis. The authors utilized structural equation modeling (SEM) with maximum likelihood estimation to analyze the predicted relationships.FindingsThe findings display the positive impacts of (1) event quality on destination image, (2) personal involvement on destination image, (3) personal involvement on destination loyalty and (4) destination image on destination loyalty. The findings indicate the key roles for event quality and personal involvement in improving destination image and the important roles of personal involvement and destination image in building destination loyalty.Originality/valueThe present study (1) contributes to the recent debate in the sports tourism literature over the relationship between the destination image and destination loyalty and (2) shows that there is no mediating role of the destination image on the relationship between the event quality and destination loyalty, and personal involvement and destination loyalty.

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Section: Introductionmentioning

confidence: 99%