A Study on the Factors of Interactive Scenario Design on Ecotourism for Active Ageing

Abstract

Experience ecotourism particularly could encourage active ageing groups with sensory experience, and easily help them reciprocally interact. This study invited four active aging persons and two professional tour-guiding staff to conduct "walk aloud" and "walk through" interviews in an ecological tourism destination "Taiwan Nantou Sun Link Sea Forest Recreation Area" suitable for the elderly's tourism according to the results of the first phase so as to further extract the problems and demands that the elderly face in ecotourism. The results show that: The factors forming the active aging groups' eco-tourism travel experience, including the external environment, physiological and psychological factors. However, to enhance the positive experience of the active aging groups' ecotourism when both physiological and environmental factors meet the conditions, external situation involvement is an important medium to enhance the elderly's satisfaction, including both emotion and story. The emotion part contains the experience of five senses, accompanying emotion and nostalgia experience; while the story part includes daily life stories, new knowledge obtaining and sharing mechanism. This study suggests that the results obtained from the above can be applied to shape the scenario design of future ecotourism field to help develop services and related technology products in order to enhance the elderly's joy and experience in ecotourism.