A Study on the Impact of Customer Interactions in Virtual Brand Community on Brand Equity

Liu, Bo; Catamco, Ethel D.; Liu, Boheng

doi:10.1007/978-3-031-61356-2_18

Lecture Notes in Computer Science

2024

DOI: 10.1007/978-3-031-61356-2_18

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A Study on the Impact of Customer Interactions in Virtual Brand Community on Brand Equity

Bo Liu,

Ethel D. Catamco,

Boheng Liu

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A Study on the Impact of Customer Interactions in Virtual Brand Community on Brand Equity

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References 36 publications

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