A Study on the Motivation of Visit to Shared Space in Corporate Office through Text Manning

김새록,; 양지윤,; 김주연,

doi:10.35216/kisd.2020.15.1.67

Cited by 2 publications

(1 citation statement)

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“…User comments, news reports and we-media articles on network platforms provide enterprises with vast channels for public evaluation and feedback acquisition (Di Lauro et al , 2020; Ghiassi et al , 2013; Lee et al , 2016). How to effectively use internal and external information to develop strategies has become an urgent issue (Debortoli et al , 2014; Kim et al , 2020). Kayser and Blind (2017) pointed out that text mining is an attempt to access and systematically examine data from heterogeneous sources and is promising for explorative approaches.…”

Section: Introductionmentioning

confidence: 99%

Generating business intelligence through automated textual analysis: measuring corporate image with online information

Peng

Wan

2022

CMS

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Purpose In this age of extremely well-developed social media, it is necessary to detect any change in the corporate image of an enterprise immediately so as to take quick action to avoid the wide spread of a negative image. However, existing survey-based corporate image evaluation methods are costly, slow and static, and the results may quickly become outdated. User comments, news reports and we-media articles on the internet offer varied channels for enterprises to obtain public evaluations and feedback. The purpose of this study is to effectively use online information to timely and accurately measure enterprises’ corporate images. Design/methodology/approach A new corporate image evaluation method was built by first using a literature review to establish a corporate image evaluation index system. Next, an automatic text analysis of online public information was performed through a topic classification and sentiment analysis algorithm based on the dictionary. The accuracy of the topic classification and sentiment analysis algorithm is then calculated. Finally, three internet enterprises were chosen as cases, and their corporate image was evaluated. Findings The results show that the author’s corporate image evaluation method is effective. Originality/value First, in this study, a new corporate image evaluation index system is constructed. Second, a new corporate image evaluation method based on text mining is proposed that can support data-driven decision-making for managers with real-time corporate image evaluation results. Finally, this study improves the understanding of corporate image by generating business intelligence through online information. The findings provide researchers with specific and detailed suggestions that focus on the corporate image management of emerging internet enterprises.

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Section: Introductionmentioning

confidence: 99%

Generating business intelligence through automated textual analysis: measuring corporate image with online information

Peng

Wan

2022

CMS

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The Implications of Amore-Pacific’s New Office Landscaping Through the Ground Theory

Park¹,

Hong²,

Kim³

2022

J Korean Inst Landsc Archit

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The landscaping of Amore-Pacific's new building has received various awards since its construction. This study attempted to identify the mechanisms of planning, design, and construction of this project through the ground theory. The results of the study are summarized as follows. The client's place attachment of the sites, which was the company's parent, was the driving force for an international design competiton in which architecture and landscaping were integrated. After that, in the detailed design stage for the actual implementation of the contest-winning plan, competent local designers and contractors were selected, and a consultative body was operated to engage in various opinions and promote rational decision-making. As for consultative body's operation method, simulation, physical model production, and detailed drawings were created after sharing opinions, and landscape design supervision played a major role. Establishing consistency in design and construction through integrated planning and landscape design supervision is required to cultivate craftsmanship and foster landscape coordinators in today's industrialized practice. The accumulation of related follow-up studies and supplementation of the system is anticipated.

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A Study on the Motivation of Visit to Shared Space in Corporate Office through Text Manning

Cited by 2 publications

References 0 publications

Generating business intelligence through automated textual analysis: measuring corporate image with online information

Generating business intelligence through automated textual analysis: measuring corporate image with online information

The Implications of Amore-Pacific’s New Office Landscaping Through the Ground Theory

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