A study on the propagation of online public opinion by internet water army

Abstract

In the dissemination of information on the Internet, internet water armies have gradually become an important influencing factor in the direction of public opinion. This paper takes Weibo as the research background, obtains real data, establishes a communication dynamics model, and quantitatively researches the influence of internet water armies on the dissemination of public opinion in social networks. Firstly, this paper obtains real hot events in Weibo, analyzes the number of retweets and comments under the same hot topics, and finds the users of the internet water armies. Secondly, this paper establishes a new social network SIwIcS propagation model based on the propagation mechanism among users in Weibo, combining with the SIS infectious disease model, and introducing the impulse effect, the heat effect, and the herd effect, to realize the research of public opinion propagation in Weibo. After that, the SIwIcS propagation model is applied to small-world and scale-free networks to simulate the propagation of public opinion in social networks and analyze the influence of internet water armies on the propagation. The experimental results summarize the influence of network water armies on the propagation of public opinion. Finally, the acquisition of real data is utilized to verify the rationality and validity of the model. This paper quantitatively considers the driving nature of internet water armies on the trend of public opinion in the communication dynamics model, which provides a reasonable decision-making basis for the dissemination and control of public opinion in social networks, and has important theoretical and practical significance.