A Survey in Analysing Increased Business Profitability by Instagram

Abstract

Digital marketing is a way of marketing followed by new generation marketers. In recent times traditional practices of marketing come-up to be less effective in terms of giving output. With the growth of technology more and more new age marketers are adapting digital marketing and Instagram is used as a platform for advertising products but a clear statistic idea related to efficiency of digital media marketing especially Instagram is not known. The current survey puts light on the effectiveness of digital media marketing -Instagram in advertisement of products and raised sales of articles. The survey carried shows that Social media platform -Instagram as a potential medium of conducting promotional activities and results in raised sales of a product. Thus, current study opens the future perspective to conduct more research on the connection of different social media platform and shopped articles.

The Impact of Social Media Influencers Raffi Ahmad and Nagita Slavina on Tourism Visit Intentions across Millennials and Zoomers Using a Hierarchical Likelihood Structural Equation Model

“…Social media influencers express their opinions and experiences in a broad and focused range. The growth potential of influencers is deemed to be a reliable determinant of taste or trendsetter in one or several specific groups [58,59]. Influencers are not always synonymous with a large number of followers.…”