A taxonomy for technology adoption: A human computer interaction perspective

Journal of Enterprise Information Management

2010

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Purpose -Online services have replaced many services that were delivered through other avenues. However, adoption of them has varied significantly. This paper seeks to expand on technology adoption theories by integrating them with those exploring service innovation and attempts to explore factors that help or hinder the attitude towards using online services. Thus, the study aims to provide insight into attributes to which developers and designers of such services should pay attention. Design/methodology/approach -The study accomplishes the purpose stated above through testing a framework that was developed as a result of critical literature review, interviews, a brainstorming session, an expert focus group and a final large-scale survey. A set of prototypes was developed as alternative interfaces for the online service. Findings -In addition to finding that usefulness and ease of use are affecting the intention to use in the case of online services, the paper also identified that users were positively influenced by their acquaintances, commercials and related news about online ticket reservation positively. Self-efficacy was also identified as a positive factor. However, a significant relationship between other elements of the user interface, such as task or user characteristics, could not be identified. Practical implications -There is an increased interest in better service design and development. In the case of online services, developing better user interfaces by different technologies is critical, because capabilities of user interface add a lot to the information technology (IT) adoption process. So putting emphasis on better marketing and user training would help the adoption of online services. Research limitations/implications -There were a number of hypotheses that were not supported in the paper. Further data collection may help to explore the role of user and service characteristics better.Originality/value -The study integrates technology adoption and market research theories to assess service innovation.

Section: Methodology and Research Frameworksupporting

confidence: 73%

An empirical analysis of the antecedents of adoption of online services

Şeneler

Başoğlu

Journal of Enterprise Information Management

2010

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“…The aim of using the mentioned methods is to explore and introduce new factors that were not covered in the literature review and to review, evaluate, validate and select the important factors that are more associated with users' adoption and use of the Smartphone. The qualitative methods mentioned above have been used in many research in different disciplines including research related to IT adoption [84], in research related to healthcare sector [85] , in research related to education sector [86] and many more. Experienced users of the Smartphone with different work background can be a valuable source that can provide more insight into the factors that may have relationship with users' adoption and use of the Smartphone.…”

Section: A Qualitative Methods Utilized To Review Evaluate Select mentioning

confidence: 99%

“…Brainstorming can be thought of as a mean to increase creativity to generate a wide range of ideas regarding solving or discussing a particular issue [88,89]. Brainstorming approach have been used by number of scholars to introduce and evaluate factors related to mobile technologies [84]. The brainstorming session aims to gather as many ideas and thought related to the issue under consideration as possible [90].…”

Section: B Brainstorming Sessionmentioning

confidence: 99%

Exploring the adoption and use of the smartphone technology in emerging regions: A literature review and hypotheses development

Aldhaban

2015 Portland International Conference on Management of Engineering and Technology (PICMET)

Harmon

2015

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Users' acceptance of a new information technology (IT) is a determining factor of its market success. A solid understanding of the users' adoption process and use behavior enables a more robust definition of user requirements and better market alignment. This is especially important in markets characterized by rapid technological change such as smartphones. The Technology Acceptance Model (TAM) is often used to assess the factors affecting adoption of new technologies. However, TAM models often omit the role of important variables such as human and social factors in the adoption process. In developing markets such as China, cultural and social influences significantly impact the adoption and use of smartphones and related technologies. Similarly, Saudi Arabia has unique cultural and social contexts that may influence the adoption and use of smartphone technology, but as yet have not been studied in a comprehensive manner. Accordingly, the purpose of this paper is to develop the foundation for a theoretical research model based on the Unified Theory of Acceptance and Use of Technology (UTAUT). The case of smartphone adoption and use in Saudi Arabia will be its focus.

“…There are a number of methods that have been used to help researchers evaluate, validate and select the most important factors out of a list of factors. In addition to the literature review, the research employed a number of qualitative methods namely: brainstorming, a focus group, and individual interviews as summarized in Table 3 below [47], [48], [49], [50], [51], [52], [53], [54].…”

Section: Theory Developmentmentioning

confidence: 99%

Exploring the adoption and use of the Smartphone technology in emerging regions: Case of Saudi Arabia

Aldhaban

2016 Portland International Conference on Management of Engineering and Technology (PICMET)

Harmon

2016

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This paper starts with a preliminary theoretical research model which is developed based on the Unified Theory of Acceptance and Use of Technology (UTAUT). A number of qualitative methods, namely brainstorming, focus group and individual interviews, have been conducted to evaluate, select and validate the existing factors, as well as introduce new factors, to identify only the most related factors to be included in the preliminary research model. A survey questionnaire has been developed and validated to survey general users of the Smartphone in Saudi Arabia. A web-based survey has been designed and sent through email to 5,000 randomly selected smartphones users in Saudi Arabia. Data has been statistically analyzed using Structural Equation Modeling (SEM). The results indicate that performance expectancy construct, effort expectancy construct, brand influence construct, perceived enjoyment construct and design construct have a positive and significant relationship with users' behavioral intention to adopt and use smartphones in Saudi Arabia. Also, the results indicate that social influence construct has a significant and positive relationship with use behavior or actual use of smartphones in Saudi Arabia.