A Team-Teaching Approach to Advertising Campaigns Capstone Course

Abstract

Undergraduate advertising campaigns courses are known for their integration of knowledge, application of different skills, and group work. This capstone class partners with a real-world client and may be considered the last professional experience in an educational setting before students graduate. Using a multi-methods approach, this study describes a team teaching method developed by advertising campaigns instructors at a mid-size private university in Florida, gauges students’ perceptions on several learning dimensions, and maps out how this course is taught in American universities.