A Tracer Study on the Bachelor of Science in Business Administration Major in Marketing Management Graduates From Batch 2022-2023

Abstract

This tracer study assessed the employment status and job readiness of graduates from the Bachelor of Science in Business Administration-Marketing Management program at a local college in Kapalong, Davao del Norte, focusing on batches from 2022 to 2023. Using a descriptive research methodology, the study gathered data from 143 alumni through an online survey conducted via Google Forms. Findings revealed that 88.11% of the surveyed graduates were employed, with 46.85% working in marketing-related jobs, 6.29% in academia, and 34.97% in government or non-job-related professions. Employment status varied, with 38.46% as a permanent position, 27.27% on contractual terms, 10.49% as job orders, another 10.49% self-employed, and 1.40% in probationary positions. In the same manner, 35.66% of these graduate-respondents are now earning a salary range of Php.11,000-15,000 and 53.15% of them were able to find a job within 1-3 months after graduation. Additionally, 2.10% of the respondents were pursuing further studies, specifically masters degrees. The graduates rated very high in terms of work attitude, the quality of education provided, and the development of skills and abilities, consistently exhibiting these positive attributes. However, the study identified a notable deficiency in computer and ICT skills among the graduates. Thus, it is recommended that the college enhance its marketing curriculum by incorporating practical training in commonly used computer and ICT software to better prepare students for the demands of the job market. KEYWORDS: Tracer Study, Marketing Management Graduates, Employment