Fractures are developed in carbonate rock areas, and the fracture water flow significantly influences the heat exchange between buried pipes and the rock mass by induing heat convection, providing the carbonate rock area a strong heat exchange capacity and preferable conditions for shallow geothermal development and utilization. In this paper, the calculation method of heat exchange capacity of buried pipes based on fracture distribution characteristics is proposed and deduced, featuring such advantages as quick speed and low cost. Taking an actual project in carbonate rock area as an example, the heat exchange capacity of buried pipes was obtained by the following two methods: in-situ thermal response test and calculation based on fracture distribution characteristics. In the thermal response test, the initial ground temperatures of the two test holes were 15.18 °C and 12.72 °C. By fitting the linear equation of time and average temperature with a linear thermal source model, the heat exchange capacities were 57.21 W/m and 58.22 W/m, the thermal conductivities were 3.56 W/(m·K) and 2.32 W/(m·K), the thermal diffusivities were 1.71 × 10−6 m2/s and 1.12 × 10−6 m2/s, and the volume specific heat capacity was 2.08 × 106 J (m3·K). The test results indicated that the thermal property parameters of rock and soil mass were higher than those of other areas, with obvious wide-range distribution characteristics. Through the statistical analysis of outcrop fracture characteristics, combined with the cube law to calculate the fracture water flow and convective heat transfer, an alternative method for the calculation and optimization of buried pipe heat transfer in fractured rock mass area is also proposed in this paper. According to the measured fracture distribution characteristics of the field outcrop, the heat exchange capacities of the two holes were 57.26 W/m and 58.56 W/m, which were basically consistent with the thermal response test values and verified the reliability of the calculation method of heat exchange capacity of buried pipes based on fracture distribution characteristics.