A Virtual Reality Couch Configurator Leveraging Passive Haptic Feedback

Zenner, André; Kosmalla, Felix; Ehrlich, Jan; Hell, Philip; Kahl, Gerrit; Murlowski, Christian; Speicher, Marco; Daiber, Florian; Heinrich, Daniel; Krüger, Antonio

doi:10.1145/3334480.3382953

Cited by 7 publications

(5 citation statements)

References 12 publications

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“…This means that users would be allowed to access multisensory (visual and haptic) information if a product is presented by VR systems with passive haptics, i.e., with a physical sample of the product, which could facilitate evaluation [26][27][28]. This can positively impact consumer attitudes towards the product [29].…”

Section: State Of the Research Field And Research Hypothesesmentioning

confidence: 99%

Touch Matters: The Impact of Physical Contact on Haptic Product Perception in Virtual Reality

et al. 2023

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Nowadays, the presentation of products through virtual reality and other online media coexists with traditional means. However, while some products may be perceived correctly in digital media, others may need physical contact. In this scenario, this work analyses how presenting a product highlighted for its haptic properties and the presence or absence of physical contact during the presentation can influence the perception of its attributes and stimulate purchase intention. To this end, an experiment was designed in which each participant viewed and interacted with a chair presented in five different means that elicited a greater or lesser sense of presence. Participants evaluated the product’s attributes on a semantic scale with bipolar pairs. No relation was found between the presentation means and users’ purchase intention. However, results showed significant differences in the evaluation of some physical characteristics depending on the presentation means, and the product was generally more liked when presented in means in which it could be touched. We conclude that choosing means that allow a product to be touched and elicit a greater sense of presence may impact more positively on evaluations of haptic features when presenting a product with high haptic importance.

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Section: State Of the Research Field And Research Hypothesesmentioning

confidence: 99%

Touch Matters: The Impact of Physical Contact on Haptic Product Perception in Virtual Reality

et al. 2023

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“…Their study results demonstrate that enhancing stakeholders' ability to visualise the furniture products has significantly positive differences in their product experience and decision making. Zenner et al (2020) in their study used a fully immersive VR to allow the customers to elaborate on different configurations of furniture whilst the sales expert modified the configuration. In their study, they also used passive haptics to allow the consumers to experience a realistic tactile feeling while in the VR.…”

Section: Virtual Reality In the Ffe Sectormentioning

confidence: 99%

Virtual reality utility and usefulness in the furniture, fixture and equipment sector: a validation of interactive and distributed immersion

Prabhakaran

Mahamadu

Mahdjoubi

et al. 2022

SASBE

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PurposeThe Furniture, Fixture and Equipment (FFE) sector is well placed to leverage virtual reality (VR) technology for competitive and operational advantages; however, the diffusion of VR applications in this sector has followed a steep curve. This study reports on the implementation of two novel VR applications in the FFE sector and also investigates the challenges and benefits associated with their use and adaptability.Design/methodology/approachA sequential exploratory mixed research methodology consisting of three phases was adopted for this study. This included identification of factors that affect/facilitate the implementation of VR (Challenges and Benefits) using experiments during in-house prototyping of VR applications, a rigorous literature review and questionnaire survey to solicit FFE Stakeholder's (n = 117) opinion on the utility and usefulness of the proposed applications and to the understand factors that facilitate and inhibit their implementation in FFE's context, particularly as a design communication and coordination tool.FindingsThe findings of this study revealed that distributed and single-user VR has become essential to digitalising the FFE sector's design communication with improved design communication being regarded as the most important benefit of its use. Conversely, the most critical challenge that inhibits the implementation of these two VR applications in the FFE sector is the perceived cost.Originality/valueThis study provides valuable insight to FFE's stakeholders to devise action plans to mitigate myriad complex and interrelated factors that affect the adoption of virtual reality technology in the FFE sector that are otherwise very hard to understand, and the consequential implementation of any mitigation plans cannot be devised.

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“…Zenner et al (2020) present a VR-based application to support consultations in furniture stores [23]. The system allows customers to work out different configurations of a sofa with a sales expert and allows customers to experience them through immersive VR in a variety of VEs.…”

Section: Introductionmentioning

confidence: 99%

A Multi-Sensory In-Store Virtual Reality Customer Journey for Retailing: A Field Study in a Furniture Flagship Store

et al. 2022

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The choice of furniture in a retail store is usually based on a product catalog and simplistic product renderings with different configurations. We present a preliminary field study that tests a Multi-Sensory In-Store Virtual Reality Customer Journey (MSISVRCJ) through a virtual catalog and a product configurator to support furnishings sales. The system allows customers to stay immersed in the virtual environment (VE) while the sales expert changes the colors, textures, and finishes of the furniture, also exploring different VEs. In addition, customers can experience realistic tactile feedback with in-store samples of furniture they can test. The journey is implemented for a furniture manufacturer and tested in a flagship store. Fifty real customers show positive feedback in terms of general satisfaction, perceived realism, and acceptance. This method can increase purchase confidence, reduce entrepreneurial costs, and leverage in-store versus online shopping.

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A Virtual Reality Couch Configurator Leveraging Passive Haptic Feedback

Cited by 7 publications

References 12 publications

Touch Matters: The Impact of Physical Contact on Haptic Product Perception in Virtual Reality

Touch Matters: The Impact of Physical Contact on Haptic Product Perception in Virtual Reality

Virtual reality utility and usefulness in the furniture, fixture and equipment sector: a validation of interactive and distributed immersion

A Multi-Sensory In-Store Virtual Reality Customer Journey for Retailing: A Field Study in a Furniture Flagship Store

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