“…LB wrote memos on the resolution to the discrepancies; LB updated the codebook; and LB and DE made corrections to previously coded data. LB coded the remaining 80% of the responses using the updated codes; themes were further reviewed and defined using memo writing while also considering ABM Clinical Protocols (Hernandez‐Aguilar et al, 2018; Holmes et al, 2013; Kellams et al, 2017). Breastfeeding contraindications (e.g., illicit drug use, incompatible medication and HIV), higher level of care for infants, prematurity, offering donor human milk for supplementation instead of infant formula, and other extenuating circumstances were not included in further analysis due to the focus on infant formula supplementation of healthy, term, breastfed newborns.…”