“… Environmental Attitudes Several studies on environmental management have demonstrated that green attitudes can propel positive purchase intention and encourage ecological behaviours (Walsh et al 2009;Cornelissen et al 2008;Beckford et al 2010;Krarup and Russell, 2005;Hartmann and Ibanez, 2006;Datta, 2011). However, others studies on green marketing have depicted that there is no significant relationship between environmental attitudes and adoption of green products such as solar water heaters even though consumers are eco-conscious (Clevel et al, 2005;Tarkiainen and Sundqvist, 2005;Arvola et al 2008;Pickett-Baker and Ozaki, 2008;Smith and Paladino, 2010;Dagher and Itan, 2012;).…”