Access to locally-oriented television broadcasting in a digital era

Comer, Jonathan C.; Wikle, Thomas A.

doi:10.1016/j.apgeog.2014.11.001

Cited by 3 publications

(3 citation statements)

References 9 publications

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“…Perubahan cepat selain migrasi televisi analog ke digital adalah pesatnya perkembangan internet, yang memunculkan TV digital berbasis internet. Kemudahan dalam membuat TV digital berbasis internet dimanfaatkan oleh banyak pihak untuk membuat TV seperti TV komunitas dan TV lokal (Comer & Wikle, 2015). Siaran TV digital lokal berbasis internet dapat diakses oleh semua orang yang memiliki saluran internet sehingga siaran TV lokal tersebut dapat menjangkau semua orang dimana saja berada.…”

Section: |Agreunclassified

Penentuan Strategi Keberlanjutan Televisi Digital Lokal Di Era Ketidakpastian

Hadirawati,

Mutmainnah,

Rahayu

2024

J. Ag. Rural Econ.

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Berbagai gangguan di era ketidakpastian mempengaruhi keberlanjutan televisi digital lokal. Oleh karena itu diadakanlah penelitian yang bertujuan untuk menentukan strategi keberlanjutan televisi digital lokal di era ketidakpastian. Penelitian ini diadakan Juli sampai dengan Agustus 2023 di Kabupaten Takalar dengan memilih Takalar TV sebagai objek penelitian. Data primer diperoleh melalui wawancara dan pengisian kuisioner oleh 20 orang pakar. Data sekunder diperoleh dari studi literatur. Metode penelitian yang digunakan adalah metode penelitian kualitatif dan kuantitatif yaitu Focus Group Discussion (FGD) dan dilanjutkan dengan analisis SWOT, yaitu mengidentifikasi aspek kekuatan, kelemahan, peluang, dan ancaman yang dihadapi oleh Takalar TV dan dari penilaian kekuatan, kelemahan, peluang dan ancaman tersebut akan ditentukan strategi terpilih. Hasil yang diperoleh adalah nilai faktor internal yaitu -56 diperoleh dari total nilai faktor kekuatan dikurangi dengan total nilai faktor kelemahan. Nilai faktor eksternal yaitu 120 diperoleh dari total nilai faktor peluang dikurangi dengan total nilai faktor ancaman. Berdasarkan pada nilai faktor internal dan faktor eksternal maka strategi keberlanjutan televisi digital di era ketidakpastian adalah turn around, yaitu memaksimalkan kekuatan yang dimiliki untuk mengimbangi kelemahan dan merebut peluang yang ada. Wujud dari strategi turn around adalah meningkatkan keterlibatan masyarakat (engagement) dan memaksimalkan penggunaan media sosial pada penciptaan produk, pemasaran dan layanan. Kesimpulan dari penelitian ini adalah strategi keberlanjutan dari televisi digital lokal yaitu turn around. Strategi ini diterapkan untuk mengurangi resiko karena adanya kelemahan pada sumberdaya manusia dan keterbatasan dalam finansial dan peralatan.

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Section: |Agreunclassified

Penentuan Strategi Keberlanjutan Televisi Digital Lokal Di Era Ketidakpastian

Hadirawati,

Mutmainnah,

Rahayu

2024

J. Ag. Rural Econ.

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“…One similarity the two share is heightened pressure to remain fiscally viable (Pew Research Center, 2018). Local TV news stations face two important challenges in this plight: companies like Nexstar Media Group and the aforementioned Sinclair Broadcasting Group continue to buy local affiliates due to changing Federal Communication Commission legislation, and technological shifts are driving audiences to digital platforms (Comer & Wikle, 2015). Pew Research Center (2019) measured a 31% (12% morning, 19% evening) decline in local news viewership since 2007.…”

Section: Review Of Literaturementioning

confidence: 99%

News Routines in the TV Sports Department: Shifting Expectations and Technology in an Increasingly Digital Landscape

Mirabito

Collett

Pluchinsky

2020

Communication & Sport

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The sports departments in local television news stations across the United States are transforming with the shifting contemporary trends implemented industry wide. Some departments are contracting, others are moving their content to web-only, while others are simply trying to sustain themselves in modern ways. The purpose of this study was to examine how current local sports television journalists addressed the changing marketplace and what impact the procedural and technological changes had on the stories they delivered. Researchers conducted 30 semistructured interviews with current sports media practitioners who worked in newsrooms throughout the United States. The findings of this study rendered four themes, which cumulatively suggest local sports media practitioners are facing varied engagements with job satisfaction and productivity based on their adaptability with shifting expectations. The themes were underscored by the influence of a move to digital first as an industry standard, while specifically examining how social media influences behavior and engagement. The study concludes that, while there are pervasive traditional constraints on journalists, there are also more recent challenges that created complexities in the exchange of information.

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“…Television programming is currently accessible through streaming services, by smart phone, tablet computer, and even portable game console. It is yet to be clear to what extent the gadgets actually propel growth in viewership and localism; nonetheless it is indeed apt to question whether the audience would care about the disappearance of local content while deluged by an abundance of television channels (Comer and Wikle, 2014).…”

Section: Introductionmentioning

confidence: 99%

Developing Business Strategy for Local Television Network Into The Digital Broadcasting Competition in Indonesia: A JPM Case Study

Firmiyanti

Satria

Saptono

2019

ijbe

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The objective of this research is to identify the current Jawa Pos Multimedia (JPM) business model and to generate a design for its development to enhance competitiveness under a digital broadcast race in Indonesia. The research uses Business Model Canvas approach. Importance-Performance Analysis, EFE, IFE, SWOT and QSPM matrices are used as analytical tools in formulating the strategy. The research shows that the selected strategy is extensification and intensification of hyperlocal contents. Therefore on its business model, JPM needs to intensify personalization of hyperlocal content on its value proposition. Media asset management as well as research and development are added to the key activities. The hyperlocal contents become supplement into the key resources, whilst key partnerships must also be established with the media, OTT providers, social media, communities and video bloggers. The partnerships will also give impacts on growing number of channels with OTT and social media. Customer segments are expanded through Internet users and TV stations. Apart from social media line, there needs to be particular means of engagement to cultivate customer relations. Social media monetization, OTT ads and content rights are additional revenue potential tendered by the development of JPM business model. Abstrak: Penelitian ini bertujuan mengidentifikasi model bisnis Jawa Pos Multimedia (JPM) saat ini dan menghasilkan desain pengembangan model bisnisnya untuk meningkatkan daya saing di era penyiaran digital di Indonesia. Penelitian menggunakan pendekatan Kanvas ModelBisnis. Analisis kepentingan-kinerja, matriks EFE, IFE, SWOT dan QSPM dipakai sebagai alat analisis formulasi strateginya. Hasil penelitian menunjukkan bahwa strategi terpilih adalah melakukan ekstensifikasi dan intensifikasi konten hiperlokal. Untuk itu dalam model bisnisnya, JPM perlu mempertajam proposisi nilainya dengan personalisasi konten hiperlokal. Aktivitas kunci dilengkapi manajemen aset media serta riset dan pengembangan. Konten hiperlokal menjadi tambahan pada sumber daya utama, sementara kemitraan utama perlu juga dijalin dengan media, provider OTT, media sosial, komunitas dan vlogger. Kemitraan juga akan berdampak penambahan saluran dengan OTT dan media sosial. Segmen pelanggan diperluas oleh pengguna Internet dan stasiun televisi. Selain jalur media sosial, perlu ada saluran khusus untuk membina hubungan pelanggan. Monetisasi media sosial, iklan OTT dan royalti konten, merupakan potensi pendapatan tambahan dari pengembangan model bisnis JPM.

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Access to locally-oriented television broadcasting in a digital era

Cited by 3 publications

References 9 publications

Penentuan Strategi Keberlanjutan Televisi Digital Lokal Di Era Ketidakpastian

Penentuan Strategi Keberlanjutan Televisi Digital Lokal Di Era Ketidakpastian

News Routines in the TV Sports Department: Shifting Expectations and Technology in an Increasingly Digital Landscape

Developing Business Strategy for Local Television Network Into The Digital Broadcasting Competition in Indonesia: A JPM Case Study

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