Action of Type in Motion Graphic Design Process

Abstract

Visual and written expression, which can be identified as communicating all kinds of ideas, emotions and information with images, have been used to deliver messages throughout the history of humanity. Writing has been used as a means of communication in many media, including cave walls, clay tablets, papyrus, parchment papers, canvas and screens, and is one of humanity's most significant inventions for self-expression.Some of the most significant elements of design are forms that strengthen meanings and their effective use. From this perspective, it is true that writing is a very effective design element for explaining and enriching the draft of a project. Writing, which was used for communication in its own historical evolution, can also be used as spots, patterns or motifs in graphic designs to consolidate them. Although writing has traditional uses, it has been adapted to historical periods, events and technology.One issue with today's technology is speed. Consumption styles have changed with increased serial production. In addition, structures and elements that affect the masses and develop, mechanize and become mobile have also affected art and design. One of the most affected areas is writing in graphic design. The design of writing has different and interesting forms and examples although it is still based on its traditional form.The purpose of this study is to examine writing in examples of moving graphics design in general and moving writing in design approach specifically.