“…Understanding farmers' decision‐making with respect to climate change mitigation is crucial for the design and implementation of such policy incentives. However, the role of behavioural factors in general, and social learning in particular, remains poorly understood in this context (Kreft, Angst et al, 2023; Kreft, Finger et al, 2023; Kreft, Huber, et al, 2021; Niles et al, 2016). Although bio‐economic modelling approaches are key tools used for the (ex‐ante) assessment of agricultural policies and their impact on actual GHG reduction potential as well as production and farm incomes (e.g., De Cara et al, 2005; Lengers et al, 2014), they usually lack integration of individual behavioural factors and social interactions.…”