Activating Templar Heritage: Tourism, Narrative Strategies and Information Technologies

Marques, Célio Gonçalo; Sol, Hermínia; Pedro, João Paulo Borges; Mateus, Lígia; Pestana, Hélder; Coelho, João Pinto; Silva, Maria Manuela

doi:10.1007/978-981-33-4256-9_9

Cited by 5 publications

(5 citation statements)

References 9 publications

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“…Reflections on the significance of heritage sites and assets connected to military history have been long present in academic circles, from monographies to broader reflections on the role of martial history in the remembrance of the past [12][13][14][15][16]. Likewise, military heritage had always been a staple of reflections and debates on tourism and tourism destinations [17][18][19][20][21][22][23]. Despite this, prior to the conceptualization as a discrete tourism segment, very few publications referred to "military tourism".…”

Section: Coining the Concept-a Literature Reviewmentioning

confidence: 99%

“…As mentioned, these intersect, overlap and draw from each other, both in theory and, especially, in the lived practices of visitors and tourism agents. An example of this can be the multiple uses and operational frameworks of the Convent of Christ in Tomar, Portugal [20]. The long history, longue durée, and its uses and interpretations of this UNESCO heritage site are one of its most valuable assets.…”

Section: Coining the Concept-a Literature Reviewmentioning

confidence: 99%

“…After the consolidation of the operational concept of "military tourism", this presented itself as the main strategic concern for tourism agents operating in the sector. It was this impetus that drove a significant portion of the coordinated work developed in the years immediately before the COVID-19 outbreak and, particularly, after the lifting of the lockdown orders and the so called "relaunching" of tourism activity in Portugal [9]. It was also the impetus that led to the establishment of the Military Tourism Route, and the operational and scientific efforts that support it.…”

Section: Structuring Of the Suplymentioning

confidence: 99%

“…To create a product monitoring and evaluation system, the researchers used surveys as a data technique to gather information about the implementation process. Questionnaires were sent to the operators of the municipalities involved in the route to understand the level of acceptance of the digital platform [9]. The results of the questionnaires also provided data on their perception of the effectiveness and efficiency of the route [8], according to the services provided, allowing the system to be optimized.…”

Section: A Possible Implementation and Monitoring Modelmentioning

confidence: 99%

“…By reflecting on the gathered insights, it hoped to propose a wider implementation and monitoring model. With this in mind, this text does not intend to be a paper for the presentation of results, since these have already been published in detail [6][7][8][9][10]. Instead, the research team opted to take a step back and present a broad overview in essay form, exploring the process that led to the establishment of the concept of "military tourism" in Portugal, its operational frameworks within the industry and simultaneously reflect on key insights drawn from the process of monitoring the implementation of the Military tourism route.…”

Section: Introductionmentioning

confidence: 99%

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A Route Implementation Model for Military Tourism: Looking Back, Moving Forward

Mateus,

Marques,

Pedro

et al. 2023

Heritage

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Military tourism has been growing in Portugal in recent years with numerous initiatives to enhance and promote the country’s military and historical heritage. In the academic context, studies have emerged to consolidate the segment in the tourism activity. In this framework, INSIGNIA was born, a project aimed at monitoring, evaluating and optimizing the Military Tourism Route. The implementation of the route and the network-based strategies chosen to structure the supply have been monitored to register key insights gathered through this model of heritage asset intervention and tourism development. This paper proposes a reflective overview of the implementation and monitoring processes, a lookback at the work conducted. Firstly, proposes a reflection on the implementation process, tracing its genesis in response to the conjunctures of the structuring of tourism supply and the consolidation of the concept itself. It seeks to reflect on the specific choices and services developed during the implementation process. Based on this lookback, the authors then propose a replicable model to guide these implementation processes. Using the monitoring experience of this study as a reference point, the model suggests possible metrics, as well as proposals for the collection and analysis of data relevant to its wider application.

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