People use media to actively disengage themselves from troubling thoughts and unpleasant mood states caused by challenging life situations. Escapism is one of the most frequently reported motives for engaging in media use. It is a complex phenomenon that involves specific motivations, cognitions, emotional states, media choices, media use periods, and short‐term as well as long‐term consequences. Threatening psychological states such as exhaustion, depression, anxiety, or poor self‐esteem can motivate escapism, which in turn can yield adaptive (e.g., relaxation, mood repair) and maladaptive (e.g., withdrawal, excessive media use) effects simultaneously. Watching television, surfing the Internet, and playing video games are the most frequently studied escapist media activities and are regarded as particularly effective at satisfying individuals' needs to temporarily escape into the absorbing and entertaining mass media worlds.