Addressing the greatest global challenges (UN SDGs) with a marketing lens

Grewal, Dhruv; Kopalle, Praveen K.; Hulland, John

doi:10.1007/s11747-024-01049-2

J. of the Acad. Mark. Sci.

2024

DOI: 10.1007/s11747-024-01049-2

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Addressing the greatest global challenges (UN SDGs) with a marketing lens

Dhruv Grewal,

Praveen K. Kopalle,

John Hulland

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2024

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Cited by 1 publication

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AI is Changing the World: Achieving the Promise, Minimizing the Peril

Grewal,

Guha,

Becker

2024

Journal of Macromarketing

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Grewal, Guha, and Becker (2024; GGB) provided an initial position paper, outlining the promises and perils of AI, as well as three grand societal challenges linked to AI. Seven sets of researchers have provided insightful commentaries in response to GGB (2024), in efforts that introduce new themes or else challenge some of the initial claims. With this response paper, we summarize those commentaries, clarify points of agreement and contrast, and augment the themes in GGB (2024) based on the insights gained from the commentaries. Specifically, we present two additional grand societal challenges linked to AI, reflecting our continued dedication to broadening discussions about both the promises and the perils of AI.

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AI is Changing the World: Achieving the Promise, Minimizing the Peril

Grewal,

Guha,

Becker

2024

Journal of Macromarketing

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Addressing the greatest global challenges (UN SDGs) with a marketing lens

Cited by 1 publication

References 26 publications

AI is Changing the World: Achieving the Promise, Minimizing the Peril

AI is Changing the World: Achieving the Promise, Minimizing the Peril

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